Social Media Optimization

What is Social Media Optimization?
Social media optimization (SMO) is the process of increasing the awareness of a business, product, brand or event by using many social media outlets and communities to generate viral publicity.

Why does Social Media Optimization matter?
Social media allows you to position your business to clients on your own terms. With accessibility through mobile, video and audio, your clients get the chance to reach out to you anywhere, everywhere. Social media optimization provides you with the opportunity to reach out to a niche audience and find the people who want to connect with you.

How can I help you with Social Media Optimization?
Social media optimization can be a daunting and time-consuming task if there isn’t direction and strategy. By working with me, we will come up with a social media plan that will add more to your business and effectively use your time.

Services

Level 1: We meet and I assess your social media situation and offer a plan of action.

  • Social Media Competitive Analysis
  • Social Media Audit
  • Social Media Recommendations

Level 2: I develop and implement the following services of the listed social media platforms.

Facebook:

  • Page setup and administrative structure
  • Custom cover photo and profile photo
  • Posting strategy
  • Profile (biography, mission, etc.) SEO optimization
  • Vanity URL

Twitter:

  • Page setup and administrative structure
  • Initial seeding of followers/accounts to follow/outreach
  • Custom cover photo and profile photo
  • Profile (biography, mission, etc.) SEO optimization

LinkedIn:

  • Page setup and administrative structure
  • Custom cover photo and profile photo
  • Profile (biography, mission, etc.) SEO optimization

Instagram:

  • Page setup and administrative structure
  • Custom profile photo
  • Profile (biography, mission, etc.) SEO optimization
  • URL tracking strategy for posts/link in bio
  • Initial outreach/following/followers

Level 3: General maintenance of social media platforms and reporting.

  • Key Performance Metrics Reports
  • Updates and Interactions
  • Content (Text, Image and/or Video) Posting
  • Content Research and Development
  • Blog Article Writing
  • Monthly Client Conference

Additional services available for contract fee include:

  • Digital Campaign planning and execution
  • Corporate Communications strategy
  • Consulting: if you prefer to do your own social media optimization work, there is a one-on-one training fee at $100/hr. If you would like to meet in person, please provide all travel expenses and arrangements.

Pricing

We want to work with your budget to ensure you get quality service. Pricing may vary depending on the scope of the project. Your Social Media Optimization experience will be customized to your needs and budget.

Contact

About

caryatid (karɪˈatɪd) noun A stone carving of a draped female figure, used as a pillar to support the entablature of a Greek or Greek-style building.

 

Felicia Empey has more than five years of communications and marketing experience in a full-time and part-time capacity. She has collaborated with teams and worked individually to successfully implement communication strategies for non-profit organizations, small businesses, public relations firms, and a university.

She has a Masters in Communications and Information Studies from Rutgers University, a Post-Graduate Certificate in Corporate Communications from Seneca College and a Bachelor of Arts with Honours in History and English from the University of Toronto.